FENTY

College sorority rush is a big moment. A whirlwind of interviews, outfit changes, and first impressions. With so much pressure to look and feel your best, Fenty Beauty makes glam effortless, giving you the confidence to shine through every round.

Step into confidence in our Fenty Rush Hubs! We took dorm rooms and transformed them into full-on glam stations at top rush schools, where PNMs (Potential New Members) get full Fenty beauty looks each morning, easing the stress of rush week and ensuring they step into every round feeling confident and Fenty-fied.

GRWF (Get Ready With Fenty):
A TikTok series showcasing PNMs getting glam
at the Fenty Rush Hubs, sharing their rush experiences as they go from bare-faced nerves
to unstoppable confidence.

Social posts featuring rush week essentials and PNMs rocking their Fenty glam.

A Fenty Beauty selfie booth where PNMs can touch up their makeup, snap pics with new rush friends, and instantly Bluetooth their photos for easy sharing—because looking Fenty-flawless deserves to be posted.

CW: Ryan O'Toole
AD: Arielle deNeergaard