SONIC

The world is on fire, your mom sent 20 texts in the last 12 minutes, and your feed is non-stop TikTok shop ads. The last thing you want to do is eat in public and like, be present. But what if we took good ol’ disassociation and turned it into meditation?

Sonic invites its Gen Z audience to Drive In and Tune Out. Think a peaceful, present moment in your car, with just you and your Sonic order. Cue a playlist, stare longingly out the window, and be one with your burger.

OOH / PRINT ADS

These print ads were designed to meet Gen Z where they are. Whether in malls, on their commute, or between daily hustle. With a playful, casual design, the visuals reflect their reality: enjoying a peaceful moment of solitude while dining in their car.

SOCIAL

When customers pull into a stall, they can scan a Sonic Sound Bites QR code to access curated playlists designed to enhance their dining experience. Whether it’s nostalgic soft rock, ambient sounds, or soothing piano melodies, there’s a soundtrack to match every vibe. Sit back, relax, and enjoy the moment.

CW: Patrick McCarthy
AD: Arielle deNeergaard
Conceptor: Nahommy Agosto